A free, immersive family experience
Crayola, a leader in colourful creative expression, announces the opening of the Crayola World of Creativity, a free, immersive family experience celebrating the joy of colour, imagination and creative freedom. Designed to help families create more creative moments together, the experience brings Crayola’s belief in everyday creativity to life through hands-on play, exploration, and imagination.
More than 91% of British parents understand the life-long benefits of creativity for kids, yet 51% say it’s hard to come up with new creative activities for their child. Crayola World of Creativity has been created to address this challenge heads-on, removing pressure and barriers while empowering families to create more creative moments together, whether at home or through shared experiences like this one.
Bringing his trademark warmth, humour, and extraordinary talent to the event, Rob Biddulph is the perfect creative companion for the Crayola World of Creativity. The bestselling author and illustrator, known for beloved picture books including Blown Away and Grrrrr! (HarperCollins Children’s Books), as well as the hugely popular Peanut Jones middlegrade series published by Macmillan Children’s Books, and the #DrawWithRob phenomenon, will be creating a bespoke Odd Dog Out-inspired artwork especially for the event. The illustration will be deliberately left unfinished with guests invited to colour in the final elements and add their own creative touch to a Rob Biddulph original.
On entry to the event, guests will receive their very own Crayola passport and be asked to complete various challenges as they move through the different zones. These zones include:
- A photo capture opportunity at the creative moments check-in headquarters
- An illustrator wall where families can flex their creative skills using a variety of Crayola products
- A Colour Wonder adventure unleashing the joyful experience and of mess free creativity
- An arts and crafts zone for guests to channel their limitless imagination and hone their fine motor skills
- The Globbles arena where kids can fling the satisfyingly squishy, sticky throwable toys at a Crayola target with various points on offer for accuracy
- The Scribble Scrubbie Petting Parlour for kids to colour and customise their own adorable pet figures before rewashing and doing it all over again
If all zones are completed, families will be in with a chance to win a Crayola bundle, a gift for a friend or savings on Crayola products.
In addition to the interactive zones, guests will experience a piece of vinyl artwork dedicated to the rich 120-year history of Crayola and an imagination wall celebrating drawings submitted by Crayola families from across the country.
Whilst open to the public from Saturday onwards, local schools have been invited to explore the Crayola World of Creativity on Thursday 30th April where they will be treated to an in-person Draw with Rob session.
Commenting on the event, Rob Biddulph said: “Creativity is one of the greatest gifts we can nurture in children. Events such as the Crayola World of Creativity are so important as they give families a space to slow down, play together, and discover just how fun it is to make something with your own hands.”
Taking place at the Oxo Gallery on London’s South Bank (Barge House St, South Bank, London, SE1 9PH) the event runs from Saturday 2 to Monday 4 May between 11am – 4pm.
