Unsung heroes worthy of the spotlight
Portraits of Today’s Everyday Heroes is an initiative inspired by a collaboration between For Goodness Shakes and Marvel Studios to mark the release of the hotly anticipated Captain America: Brave New World, this 14 February.
Echoing the movie themes of resilience, perseverance, grit, strength and evolution, For Goodness shakes was keen to find real-life Everyday Heroes. The Everyday Heroes selected for the exhibition have shown determination, have achieved goals despite the odds, have worked hard to bring about change or to help others… Their efforts and accomplishments serve as an inspiration to us all.
As a nation, we are humble. Brits are simply not braggy people and have a tendency to downplay achievements, sometimes to the point of self-deprecation. We are the worst when it comes to self-promotion or celebrating our successes.
Following a national call-out for nominations, protein shake brand, For Goodness Shakes, has identified unsung heroes worthy of the spotlight and is bringing them out of the shadows and into a dedicated exhibition to showcase their victories.
Portraits of Today’s Everyday Heroes will recognise the personal achievements of 8 individuals from across the country whilst also helping to provide inspiration for those on their own journeys of growth.
“Selecting our heroes was such a difficult task,” says Philippa Milburn, Brand Manager at For Goodness Shakes. “We received so many inspiring and heartening nominations, which, as well as triggering lots of emotion, brought a tangible sense of optimism and hope.
“Our Everyday Heroes’ stories are a true reflection of the incredible things Brits do every single day, and an important reminder of the power of humanity, of integrity, of courage, of determination, of kindness, and of community, at a time when our news feeds can feel overwhelmingly distressing.
“And that’s exactly what we wanted to achieve with this project; to demonstrate that we can all be heroes and can all make a difference to benefit or support others’ lives and experiences or our own.”
Alongside the Bermondsey exhibition, the portraits – shot by photographer, David Wren – and individual Everyday Hero stories will feature in a dedicated web gallery on the For Goodness Shakes website from 10 February. Visitors to the page can also donate to social action charity, Volunteering Matters, which brings people together to overcome some of society’s most complex issues through the power of volunteering.
“Our charity partner for the Everyday Heroes project, Volunteering Matters,” adds Milburn, “aligns so perfectly with the themes of the campaign. Helping individuals and communities thrive through the vital contribution of place-based volunteering, their work is proactively creating the Everyday Heroes of tomorrow.”
The framed portraits hung in the gallery will be gifted to the Everyday Heroes featured in them once the exhibition comes to a close on 13 March.
Mash Paddle Brewery Taproom, 92 Enid St, London SE16 3RD from 14th February until 13th March.
