A local brewery has launched a ‘cheeky’ campaign of posters on the underground that invite people to continue their tube journey south to get more people to Brixton.
Brixton Brewery is urging people to come and ‘Get a Taste of Brixton’ this summer with their new campaign.
Featuring a range of bold and eye-catching posters on the walls of the underground, the campaign was inspired by vintage travel ads.
Riders will see the brewery take “good-natured aim at other, arguably less distinctive, parts of London” with captions like ‘Life’s way too short for Oxford Circus’ and ‘Seriously, who gets off at Warren Street?’ inviting people to continue their tube journey south and, in its words, ‘Get a Taste of Brixton’.
“We’re bringing that special Brixton mix of what we call the grit and the glitter to this campaign,” says brewery Co-Founder and Managing Director, Jez Galaun.
“There’s so much buzz and joy in bringing diverse groups together, as you see in Brixton, and we always want to give people a flavour of that, wherever they are or wherever they’re from.
“We want to celebrate all the things that we love about where we are, not just the typical shiny tourist-friendly bits. What makes Brixton so special is the way everything and everyone comes together to create something greater than the sum of all those diverse parts.
“With all due respect to Oxford Circus, you’ll never regret staying on the Victoria Line until you get to Brixton,” he added.
It was created by Otherway London in collaboration with Brixton Brewery.
Brixton Brewery Taproom, Arch 548 Brixton Station Road, Brixton, SW9 8PF.
