Brainstorms: A Great Gig in the Sky
This June sees the launch of Brainstorms: A Great Gig in the Sky, presented by the UK’s largest immersive art experience Frameless. A complete takeover of the iconic venue, the never before seen show blends music and art with the latest neuroscience and technology, in an exploration of how our minds respond to music.
Driven by a mutual admiration for the beautiful and haunting simplicity of Pink Floyd keyboardist Richard Wright’s songwriting, the Brainstorms team has themed the experience around the concept behind the iconic Pink Floyd track ‘The Great Gig in the Sky’.
A music experience like no other, visitors will travel through the four main Frameless galleries which each feature stunning sky-themed creative visualisations of the human brain’s response to music, from mesmerising cloud formations and mystical auroras to starling murmurations and an eclipse. The whole experience has been designed to communicate how people respond to music, while enhancing the listening experience by enveloping individuals inside the songs like never before.
To create the visuals for the centrepiece experience, 125 individuals had their brain activity recorded while listening in unparalleled clarity and depth through immersive sound Dolby Atmos to 1973 Pink Floyd classic, ‘The Great Gig in the Sky’ from the highly celebrated album ‘The Dark Side of the Moon’. The instrumental track, which was the creation of Richard Wright, features Clare Torry’s voice as an instrument in place of lyrics so was deemed a perfect piece for the largest data collection of its kind. The EEG readings of brain activity, which will be showcased within the experience, were captured at Dolby by the neuroscience experts within the Pollen Music Group team and reflect the participant’s excitement, interest, relaxation and stress felt whilst listening to the track.
A limited number of VIP places will be available to book a unique 15-minute EEG brain capture experience, powered by technology provided by AMD and Emotiv, where they will feel more from the music than ever before as they go on an intense and emotional journey as they listen to five minutes of ‘The Dark Side of the Moon’ in immersive sound Dolby Atmos via headphones. Participants will then be able to see their brain activity visualised into stunning large-scale cloud formations, projected into Frameless’ re-imagined ‘Cloud’ Gallery. Each participant will also receive a personalised memento based on their individual brain’s reaction to the piece.
Located in a 30,000 square-feet venue in the heart of Marble Arch, Frameless is the UK’s largest immersive art experience.
Tickets to Brainstorms: A Great Gig in the Sky are priced from £30 and tickets go on sale on Friday 26 April at 9am. A strictly limited number of VIP tickets are available that include the brain data capture experience. To buy tickets or to find out more visit: www.frameless.com/brainstorms
